Australia (72%) and Japan (51%) are trending similarly, with those who are planning a leisure trip in 2022 up 7pp and 5pp from those who reported traveling in 2019, respectively.Īverage spend per trip for 2022 is beyond that of 2019, as travellers look to level up their travel experience Singapore leads the way in travel optimism, with 82% reporting they are likely to vacation in 2022, up 2pp compared to 2019.In the United States, 2022 leisure travel intent is up 8 percentage points (pp) compared to 2019, with 71% saying they are likely to travel for leisure in 2022.In the UK, 78% of respondents said that they are likely to travel for leisure in 2022, compared to 72% of those who said that they travelled for leisure in 2019.Across the five key markets around the world that were surveyed, those likely to travel for leisure purposes in 2022 outpaces pre-pandemic reported travel levels.Planned travel in 2022 surpasses actual travel in 2019 The good news is that reported travel intent for 2022 compared with 2019 and analysis of planned average trip spend show prospects for a strong year ahead in the hospitality industry. Unsurprisingly, the report continues to show that the pandemic weighs on the minds of people across the countries featured in this study. “Travellers are quickly adapting to local public health conditions, with cleanliness and safety remaining important factors in their planning.” This is evident in our month-over-month search data which shows a consistent, healthy increase in page views post-holidays,” said Kanika Soni, Chief Commercial Officer, Tripadvisor, Inc. "Despite new variants of COVID-19, consumers across the globe still want to travel and explore. ![]() ‘Travel in 2022 - A Look Ahead’ combines consumer sentiment analysis, gathered by Ipsos MORI on behalf of Tripadvisor, via surveys in five major international markets, and behavioural analysis of Tripadvisor’s first-party search data - uncovering several travel patterns, such as the average length of trip planned for 2022 and the amount travellers are looking to spend, according to searches they actively made on the Tripadvisor platform before year-end. Who benefits from the tourism demand? As travellers spend more, cultural experience providers (tours and attractions), tourism businesses catering to domestic audiences and companies adhering to safety standards will win the hearts and minds of travellers. While outside factors like Covid-19 variants, international travel rules and staffing shortages still can represent existential threats to traveller behaviours, year-end sentiment and search data shows ongoing demand for travel remains high. A new travel trends research paper released by Tripadvisor, in partnership with Ipsos MORI, reveals how consumers are planning to travel in 2022 and beyond, and how their attitudes and behaviours in relation to travel have changed as compared to pre-pandemic.
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